A for Art
A logo for the Philadelphia Museum of Art has has been designed by Pentagram’s Paula Scher.
Aiming to put ‘art’ front and centre, it features a flexible initial A that can customised to show off the museum’s collection of 227,000 items. The Museum’s typeface Avenir is customized for the new configuration.
The identity overhaul coincides with the unveiling of plans for a renewal and expansion of the Museum by architect Frank Gehry.